Personal branding is the process whereby people and their careers are marked as brands. The term is thought to have been first used and discussed in an 1997 article by Tom Peters.Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation.
When branding yourself remember that you must create a strong and consistent brand. You cannot skimp just because it's about you.
Strong brands are clear about who they are and what they are not; which is why branding yourself can be an easy process. You already know who you are and what you are not. Strong brands are also consistent; it's easy to be consistent in who you are.
Ways to create strong personal brands:
Get Google aid:
Strong brands are clear about who they are and what they are not; which is why branding yourself can be an easy process. You already know who you are and what you are not. Strong brands are also consistent; it's easy to be consistent in who you are.
Ways to create strong personal brands:
Get Google aid:
Register the URLs for your name and variants, and consider creating a blog. The objective here is to own the first 1-5 results that appear on search engines if someone searches your name. I don’t think most people should be bloggers, but having a Google-friendly and SEO-rich blog platform like Wordpress or TypePad that is updated even twice per month as an online journal is worth the investment for having first say in your image. This recommendation comes from Mike Fertik, CEO of the much-buzzed ReputationDefender.
Create positive FootPrints :
Dont display impulsive behaviour, before hiting the Internet think twice. Its a public place. Even if you delete a webpage or portion of a page, this deleted content can often be found via a cached version of the older page on Google. It’s easier to put up than it is to take down. Good dirt hunters — or just head hunters and job interviewers — will find your MySpace page and related “private” pages.
Personal Branding is an ongoing development that exists throughout an entire lifecycle. As your experience, competencies, physical and emotional attributes grow, your brand will enhance, much like in a product-lifecycle. Corporate branding and personal branding are very well connected. The only apparent difference is that instead of marketing a product or service, a person is being promoted and sold to a recruiter.
Treat yourself as the product and sell it! You, Inc. exists whether you want it to or not
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1 comment:
nice post!!!
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