Sunday, August 17, 2008

Why Small Business Fails


Building an online business has become one of the most popular forms of entrepreneurship, and with good reason. The statistics clearly show that there’s money to be made on the Internet, in fact, last year’s e-commerce retail sales in the U.S. alone amounted to a whopping $4,495 billion dollars.With billions of dollars being made through the Internet, it’s not surprising to see new online businesses cropping up by the thousands each and every day. Unfortunately, over 50% of those businesses will fail within the first year.
Well, there are usually a number of different reasons that determine the outcome of a business; however, an online business can fail hard and fast without the all important key of marketing.Marketing is one of the most powerful cards an online business owner can play, and it doesn’t have to cost a fortune, in truth, some of the best methods are actually free. But, whether it’s from a lack of marketing, or simply that a business owner’s marketing knowledge and skills aren’t up to par, good businesses are disappearing because their owners aren’t marketing their businesses like they should be.
It’s not the idea or the business concept that failed but it’s the way it was brought up didn’t clicked. It’s like selling the best Ice Cream on an island, do you think anyone gone come & have it. No.
First you need people at large to know about it, let them know that you are there & what you sell & why they should come to you. Some people have the view that if my product is world class then no matter what customer gone come, they say my products & services are superiors, but did you ever given a thought how people will come to know that you provide best in the class. Those of you still have doubts then take an example of Apple, there products are world class but at the same time they do world class marketing.
There are time-tested and proven ways to market an online business, and one particular technique that will never phase out as being ineffective, is a press release.A lot of Internet business owners tend to shy away from offline media outlets purely because they’re businesses is online.
It’s quite simple, you need to shout & tell people about what you intend to do or working on. It’s the awareness, whether you’re donating a portion of your sales to a charity, offering a new product, or announcing a hot holiday special, you can weave your business news into an attention getting press release.
PLACES TO SUBMIT YOUR PRESS RELEASE
http://www.24-7pressrelease.com/
http://www.prlog.org/
http://www.free-press-release.com/
http://www.pr9.net/
http://www.i-newswire.com/
http://www.1888pressrelease.com/
http://www.powerhomebiz.com/BizNews/pressrelease.htm%3c/li%3e%3cp%3e
http://www.businesswire.com/

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